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About Us

Welcome to Beauty Exchange Inc., we are so glad you're here, grab a cup of coffee (or wine) and stay a while!

Beauty Exchange Inc is a great fit for you and all your beauty needs whether you're looking for a quick touch up or want to leave feeling completely refreshed and rejuvenated. You deserve it!

1. Location


BE is right in the middle of the City of Roseville’s planned commercial corridors, to create a new community district. Imagine pedestrian-friendly streets (maybe even with trees and flowers?) leading to thriving businesses and intimate gathering places.

Three Models

2. Luxury Services

You’re our total focus. Each client is special, and we love to pamper you. What’s your pleasure? 

Our services include:

  • Luxury Custom Extensions

  • Hair Color Specialist 

  • Lash Specialist Classic|Volume|Mega V

  • Custom Luxury Facials

  • Sugaring

  • Lash Lifts

  • PMU

  • Waxing Specialist

  • and more!

3. Ambiance

Come to BE to get rejuvenated. Relax in our uniquely Roseville salon, a comforting blend of vintage and modern to take away worries. You may even catch a glimpse of a goat herd, busy trimming the brush. Admit it, that’s relaxing (unless they were chewing on your roses).

About Us
Welcome to

Beauty Exchange Inc.

The go-to space for luxurious beauty & savvy business for ambitious, go-getter women.

Our Beauty Specialists


Beauty Exchange, Inc. is a dynamic platform connecting independent beauty professionals with clients seeking exceptional beauty services. Our diverse community of beauty experts offers a wide range of services tailored to meet individual needs, from permanent makeup and luxury custom extensions.

At Beauty Exchange, Inc., we empower beauty professionals to showcase their unique talents and expertise. Clients can easily connect with our professionals by clicking the link provided, which directs them to our Instagram, Facebook,Text  or email address:

Discover the perfect beauty experience tailored just for you at Beauty Exchange, Inc. Connect with us today and let our skilled professionals bring out your inner beauty.

Heather Dee

Owner Beauty Exchange Inc

Custom Luxury Extensions Specialist

  • Custom Extension Specialist

  • Certified in WBR Sew In,Hidden Beaded Row,K-Tips,I-Tips,Tape-In

  • Color Specialist 

  • Instagram

Karen Kulstad

Touch Me Up Boutique

Licensed Esthetician

  • Waxing

  • Lash Artist

    • Classic​

    • Hybrid

    • Volume

    • Mega Volume

  • Lash Lift​

  • Custom Facials


  • Instagram
Marble Surface

What We Do

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BE brings together a group of beauty artists, each with her own talents. Here’s a short list, but be sure to ask if you want more!

  • Luxury Custom Extensions

  • Hair Color Specialist 

  • Lash Specialist Classic|Volume|Mega V

  • Custom Facials

  • Waxing Specialist

  • Luxury Facials

  • PMU

  • and more!

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If you desperately need to be pampered – or if you want to join the team – get in touch with us!

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Are you a fellow beauty professional? Ask about our Business Services to help in your continuing education. Most beauty pros are artists, expert at their craft. But few have the business owner mindset or knowledge to succeed in their own ventures. Heather aims to bridge that gap with Beauty Business Coaching, plus Financial Services Education and Support.

You may be in business FOR yourself, but when you partner with Heather, you won’t be BY yourself. She’s been where you are now in your career. And she can help you with the take-charge attitude and the resources you need for success.

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